"Culture in the Future"
the meeting of art, industry and research
As part of its new cultural strategy, the Pays de la Loire Region is launching "Culture au Futur", an unprecedented experiment based on an original collaboration between artists, companies and researchers.
Too often, the worlds of business, art and research coexist without any real dialogue between them. It is to accelerate their exchanges that the Region launches this year "Culture in the Future". This original concept, designed by CreativeTech, was designed to federate the economic, cultural and technological actors of the territory by involving them in a common dynamic of artistic project.
«This is a flagship project of the regional cultural strategy that we have been implementing for two years in the Pays de la Loire, with the will in particular to support the movement of creation to enter the culture of the 21st century», explains Christelle Morançais, president of the Pays de la Loire region.
Culture in the future workshops allow artists to work on a production in connection with companies, laboratories or higher education institutions, themselves wishing to invest in a co-construction process.
The aim is to involve:
technical skills (the know-how of a company),
research and development skills (university, laboratory),
and creative skills (artists, designers) to stimulate the creation of works from new technological media or materials.
